People Judge You by the Words You Use – and How You Spell Them
If one of the services that your business offers is the creation of written content, don’t you think it would be wise to implement a strategy that would eliminate or, at the very least, minimize grammatical, factual and typographical errors?
If you don’t think you’re being judged by your online presence, you possess a remarkable amount of self-confidence, but you’re also missing out on opportunities you’ll never even know you missed.
“But no one has ever called a mistake to my attention. Maybe no one has noticed.”
Sure, some people don’t notice when you chronically confuse its with it’s or when you repeatedly mistake your for you’re. And those people who don’t notice or care are the people who might one day be your customers. The rest of the prospects, the ones who care how their business is represented to the world, will be selecting another firm.
Sure, we all make mistakes every now and then. We’re all human. But we need to at least behave as if we care.
For those looking for a small dose of grammar assistance, check out these Five Grammatical Errors that Make You Look Dumb.
Chris S. Cornell is the Director of Social Media at Thompson & Bender — a Westchester-based PR, advertising and marketing firm. He manages several online communities, and consults, speaks and writes about social media. You can follow Chris on Twitter at Cornell140.
Adam has worked in the local news industry for the past two decades in Westchester County and the broader Hudson Valley. Read more from Adam’s author bio here.
