Mary Jane Denzer to Remain Open in White Plains with New COO
With racks filled with exclusive couture and designer fashions for the Spring season, Mary Jane Denzer, Westchester’s high-end fashion destination at the base of The Ritz-Carlton, Westchester in White Plains, announced that the store is fully open for business and moving forward with exciting new offerings curated by its new leadership under long-time company store manager, Anastasia Cucinella.
With the passing of the store’s founder and namesake in December, it was not certain if the upscale retail business would continue since no plans had been made at the time to pass the baton to a family member or other member of the business’s staff.
Cucinella, who trained for over 13-years with founder Mary Jane Denzer, has been selected to run the day to day operations of the fashion salon by Mary Jane Denzer’s family, who will have an active role in the company. Mary Jane Denzer, the founder of the eponymous store, died in December from pancreatic cancer. Her family including daughter Holly Alexander, who worked in the store for many years with her mother, will help manage operations behind the scenes.
“We are thrilled that Anastasia has agreed to stay on and bring her amazing eye and sense of style to the next stage of the store’s evolution,” said Holly Alexander. “Anastasia has a great vision for growing the Mary Jane Denzer brand by adding more accessible styles and designers to our already spectacular collection of fashion not found anywhere else. Her customer-centeric approach and focus on service will only build on the store’s allure as the ultimate fashion destination.”
Since taking over the reins at Mary Jane Denzer early this year, Cucinella has staged several trunk shows with new up and coming designers including Ohne Titel, Agostino Couture and Neil Bieff, with plans for ongoing shows throughout the spring and summer. The store’s exclusive selections of leading designer styles for day, evening and special occasions are expanding to include more styles, sizes and a selection of every day fashion.
“Having worked on the floor with our customers for many years I understand their current and future needs for both the extraordinary dress and the every day fashion statement that is more accessible but equally important,” explained Cucinella. “I was fortunate to attend the shows in Paris, Milan and New York and see through Mary Jane’s eyes the importance of craftsmanship and style. It is an honor to be able to share that vision and expand upon it to meet our customers changing fashion needs.”
For Spring, Ms. Cucinella has brought in such designers as Fabiana Filipi, Blumarine, Preen, Mantu, Erdem, Giambatista Valli, Oscar de la Renta, Jenny Packham, Georges Hobeika, Ohne Titel, J Mendel, Basil Soda, Ellie Saab, Monique L’Huillier and Tony Ward, among many others.
The Mary Jane Denzer store has been a fixture in White Plains fashion scene for over 35 years and moved two years ago to its current location at the new Ritz-Carlton, 7 Renaissance Square, in White Plains. The store is open Monday through Saturday from 10 a.m. to 6 p.m. Complimentary valet parking is available.
A full list of designers can be found at the website at: http://mjdenzer.com/.
