This past Tuesday, a TweetUp was held at Marist College in Poughkeepsie. This event, held in the student center on a rainy April evening, was attended by more than 30 students and faculty, and a few outsiders like myself who
Read MoreIn talking to some of my peers about the importance of consistency, one question came up repeatedly. “Would you rather have consistency or occasional moments of greatness?” It’s a tough question — and one to which I’ve given considerable thought.
Read MoreBreast thermography is a state-of-the-art screening procedure that captures images of the breast to aid in the early detection of breast irregularities. According to the American Journal of Surgery, it “is a valuable adjunct to mammography and ultrasound, especially in
Read MoreHow do you get others to consume and share the content you’ve created? Answer that question and you’ve unlocked the secret to social media success. I believe the answer can be simplified into four very basic steps: Produce excellent content. Package
Read MoreA few days ago, I read a great blog post written by author Seth Godin. Titled Originality, the post takes a look at two distinct groups of people with equal disdain: those who pass off the ideas of others as
Read MoreWhen I first started writing this column more than six weeks ago, I thought the toughest challenge was going to be finding interesting things to write about. I couldn’t have been more off base. I now have a multitude of
Read MoreThe integration of social media in our lives continues, and the effects of this in Westchester lately have been extremely encouraging. Social media and digital marketing are being thought of much less as a novelty or fad, and businesses of
Read MoreLast week, I wrote about “The Three Keys to Building Community Through Social Media.” It has been my contention that the most overlooked ingredient to building communities is the one I refer to as “providing value.” In the past week,
Read MoreI’ve read quite a bit about building communities through social media recently, and it’s caused me to stop and think about some of the communities I’ve been involved with over the past two years. It’s obvious to me that building
Read MoreYou have to build a community around your business, I told him. And it takes some effort, because the only way to build a community is to provide the members of that community with something of value to them.
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