Business Profile: Curves, Yorktown
Photo credit: Neal Rentz
Mahopac resident Donna Rosende said last week she is a believer in the national Curves exercise and nutrition concept.
Rosende translated her passion for Curves into a business. She opened Curves in Yorktown in January.
“I was a member for 14 years and I lost a lot of weight and inches and the program works. I’m dedicated. I’m devoted and I’m motivated so I wanted to take over,” Rosende said.
Rosende described a Curves workout. “Basically, it’s a30-minute circuit training. We go around the (exercise machine) circuit two times,” she noted. Curves also offers Jillian Michaels body weight functional movement exercises which are done between exercise machines workouts, Rosende said. A person works out on a machine for 30 seconds before moving on to the next machine, she said. “You don’t have to adjust any of the equipment. You come in. You get right on it and you start your workout,” she said.
Rosende, who does the coaching and the training with her staff, said she encourages her clients to exercise at Curves at least three times a week. “Four times is a bonus,” she said.
“There is a social aspect to the place as well,” she said. “I’ve made so many friendships throughout the years.” Rosende’s clients come from the local area, including such communities as Yorktown, Somers, Peekskill, Cortlandt and Mahopac.
Membership requires “a 12-month commitment,” Rosende said.
On Dec. 13 an opportunity will be available to sign up for a free workout between 8:30 a.m. and 1 p.m., Rosende said.
In addition to the exercise programs, which are designed for women, Curves Complete is offered as a high protein weight loss meal program that features meal replacement bars and shakes, Rosende said. “You can eat whatever you want. It is portion controlled,” she said. “It’s a great program. You will lose weight on the program.” For the first week of the nutrition plan the limit is 1,200 calories a day and the number of calories allowed increases for each week as a person continues with the plan, she said.
Rosende said Curves is the first business she has owned. She employed by IBM at various company locations for 16 years. She said it was “scary” opening the establishment. “It’s a passion and I just wanted to take over,” she said.
Rosende’s Curves is located in a building that formerly housed Curves under different ownership. The facility features new “state-of-the-art equipment,” she said.
Rosende had an explanation for the success of Curves nationally. “(It’s) fast, fun and effective,” she said.
Yorktown Curves is located at 1887 Commerce St. For more information call 914-455-2654.
