Business Profile: Cash for Gold MWR Liquidators, White Plains
If you’re looking to discard what most people consider worthless items, Wesley Griffin and Robert Reichert are willing to purchase them from you. That might be hard to believe, but these two enterprising gentlemen will pay cash for almost anything.
The business, known as Cash for Gold MWR Liquidators, is located on Tarrytown Road in White Plains (opposite the Joyce Leslie clothing store), and is owned by Griffin, a Colorado native, and is managed by Reichert, who is originally from Long Island.
The two are old friends who share a passion for collecting all sorts of items. However, the pair take it a step further and purchase the items most people don’t want or need, including coins, vintage items, gold, jewelry, figurines, antiques, silverware and electronics, to name a few.
“You never know what’s going to come in the door at any given moment,” said Reichert, who spent years buying and selling coins. Since opening a little under a year ago, Reichert has seen a variety of customers walk through the door. They include local police officers and firefighters, nurses, teachers and customers who are selling off items once owned by a deceased parent or grandparent, or simply those who are in need of extra cash.
“We want to look at everything and we are willing to buy almost anything,” added Reichert, as he looked through a day’s worth of transactions that included the purchase of 30 pieces of jewelry, a vintage radio, a brand new iPod and two autographed pictures of American actor and comedian Bernie Mac.
In addition to accepting such items, Cash for Gold also buys gold, a popular trend among jewelers and other dealers nationwide since the price of the precious metal skyrocketed in recent years. But both Griffin and Reichert insist they are more trustworthy and upfront than most gold buyers.
All gold, silver and platinum pieces are examined through a rigorous process that Griffin and Reichert say does not take place in similar businesses.
First, the piece of gold, silver or platinum is analyzed by a machine called the Niton Analyzer. Results are posted on a nearby computer screen that is also visible to the customer, explained Griffin. After the metal content is determined, the piece is then weighed on a state-certified scale that the customer can also see. According to the day’s trading gold rate, Griffin and Reichert will pay the customer the value of that piece in cash.
“You see exactly what the piece weighs, and everything is above board and self-explanatory,” said Griffin, adding that at times they’ve consulted with outside experts when they believed they could not give a customer the service he or she deserved.
There’s no doubt this jolly pair enjoy the business they’re in. It’s not only the interesting people they meet and the conversations that result, but it’s also about the curious items they purchase. Because both of them have an extensive knowledge of all types of merchandise, the buying and selling process is a relatively effortless one.
Just by looking at an item, Reichert said they can judge its worth. They stress, however, that some items may not warrant as much cash as others, and indeed many customers may get as little as $5 or $10 for some pieces. But all-in-all, they believe that Cash for Gold offers a common sense approach to dealing with one’s clutter and other unwanted items.
The company is also involved in hosting gold parties, offering what Griffin and Reichert believe is a much fairer deal for the party host than what similar businesses provide.
“All we want to do is give people a fair opportunity,” said Griffin. “Everything has to be fair, honest and above board for me to be involved in it.”
To find out more about Cash for Gold MWR Liquidators, visit the company’s website at www.mwrgoldbuyers.com or call (914) 437-8800. Or stop by the store, which is located at 239 Tarrytown Road, White Plains, to receive a free consultation. Cash for Gold is open Monday through Friday, 9 a.m. to 6 p.m.; Saturday, 10 a.m. to 5 p.m.
Colette Connolly is a copywriter and p.r. expert. She owns Connolly Communications, which is based in Bronxville, New York. Colette specializes in providing content-rich, SEO-optimized press releases, articles, newsletters, brochures, and customer success stories.
