Anytime Fitness, Bedford Hills
Based on the success of his first gym in Pleasantville, Anthony DiFroscia is planning to unveil a second facility in Bedford Hills, complete with an array of top-shelf cardio and muscle-building equipment as well as on-site and virtual exercise classes.
Anytime Fitness is a 24-hour-a-day franchise open 365 days a year. The gym sets itself apart from the region’s big-box gyms and boutique fitness facilities by offering a mid-level price point that is more affordable and offers better value, DiFroscia said.
There are about 3,000 Anytime Fitness gyms in the United States and internationally, all offering the same low price. Members may use any facility at any time.
DiFroscia, a Yorktown native, is a hands-on businessman. Since opening his Pleasantville site two years ago, he has devoted much of his time to ensuring that it is a pleasant and clean environment for members to visit and complete their workout.
“I clean, put my apron on and act like the real host,” he said, referring to the myriad tasks he is responsible for on a daily basis.
His manager, Christina Makrakis, helps DiFroscia keep the Pleasantville gym running smoothly.
DiFroscia has been signing up new customers in the parking lot of the 4,000-square-foot facility on North Bedford Road. Work on the gym is being completed and it is expected to open early next month.
Once it is up and running, DiFroscia will take the reins, teaching new members how to use the equipment and familiarizing them with everything it has to offer.
Similar to DiFroscia’s current Anytime Fitness location, there will be a wide variety of exercise machines. They include stationery bicycles, elliptical cross trainers, treadmills, cardio machines and a special all-motion trainer that allows users to switch between walking, running and climbing.
Much of the equipment comes with touchscreens with TV and Internet access. Strength equipment and free weights are available, along with personal training sessions.
What’s exciting about the opening of this location, DiFroscia said, is its lineup of instructor-led classes, including yoga, Zumba and spin. There’s also a virtual class schedule that members can access through a touchscreen kiosk. No advance registration will be required for the virtual classes.
The virtual classes are led by expert instructors and delivered through a projector, with a pumping sound system in the background to offer a convenient and enjoyable experience, he added.
Access to the Bedford Hills gym will be as easy and secure as it is in Pleasantville through the use of a personal keycard, DiFroscia said.
The card will track each member’s gym activity and when swiped will be linked to their personal data that will be stored on the Anytime Fitness website at www.anytimehealth.com. The gym will be securely monitored 24/7, and members will also be given the option to wear devices for access to emergency care, if needed.
The website offers information on meal planning, fitness, basics on nutrition, calorie tracking and exercise videos.
“The reason why Anytime Fitness works and why it’s better than other gyms is because it’s got a great family feel and it’s never too busy,” DiFroscia said. “The fact that it is open 24 hours a day makes it available to everyone no matter what.”
Anytime Fitness is located at 720 N. Bedford Rd. in Bedford Hills. To find out more, call 914-648-0055, e-mail BedfordHillsNY@AnytimeFitness.com or visit www.anytimefitness.com/gyms/3925/bedford-hills-ny-10507.
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