Business Profile: Iconic Hair, Color, Cut & Style, Yorktown, Mahopac
Photo credit: Neal Rentz
Unlike many young people, it was not difficult for Peter Morfea to choose a profession. He decided to follow in his father’s footsteps.
Morfea, who resides in Rhinebeck Village, is a barber and owner of Iconic Hair, Color, Cut & Style, with locations in Yorktown, Mahopac and Rhinebeck.
Morfea’s father, Antonino, opened the family’s first salon and barber shop in Mahopac in 1966 and currently works in the Yorktown shop. “I started with him in 1989,” Morfea recalled.
Though his father still works in the Yorktown salon, he turned over the ownership of the Mahopac facility to his son in 2001. In 2009, Morfea opened his Rhinebeck salon and about 18 months ago he opened the Yorktown location.
“I guess my father kind of influenced me,” Morfea said last week at his Rhinebeck location. He took cosmetology courses at Mahopac High School. Following his high school graduation Morfea earned a cosmetology license and trained under his father, who is a mater barber.
“It was really good. I got to work closely with my dad and spend more time with him because growing up he was mainly always working,” Morfea said. “I learned all the traditional styles of hair cutting and shaving and all the barbering techniques.”
“We offer all the services of a barber shop and all the services of a hair salon,” Morfea noted. “We do men’s cuts and styles. We do facial shaves with the hot lather and the steamed towel and the single edged blade.”
Morfea has special pricing offers for his Yorktown customers. “Our prices in Yorktown have been reduced and it’s a great deal,” he said.
Some examples of the Yorktown prices include men’s haircuts are $15 ($17 with a shampoo), a men’s shave is $15, haircuts for children 12 and under are $10, ladies wash, cut and blow dry is $20 and partial hair highlights are $60 and up.
Aside from his father, Morfea said Tiffany Quinn and Antonneta Kariq also work as hair stylists at the Yorktown salon.
“Boys and girls first haircuts are free of charge. We give them a first hair cut certificate they get to frame with the date,” Morfea said. “On the salon end, we offer women’s shampoo cuts and styles. We do a shampoo and dry, also known as a blow out. We offer color, retouches.”
The shops also sell a variety of hair care products. “We offer all professional products,” Morfea said.
The name “Iconic” was suggested by Morfea’s daughter, Polly “I liked the sound of it and I went with it,” he said.
Dedication to his work has been the secret to his success, Morfea said. “It’s just being devoted and dedicated to your craft and really caring about the public and the people that you work with,” he said. “I think that shows that you can succeed when you listen to people.”
“We create an environment that welcomes community members to come and get their hair needs met and also be able to socialize and interact while they wait,” Morfea added.
Iconic Hair, Color, Cut & Style has three locations: 1925 Commerce St. in Yorktown (914-245-3701); 55 Route 6 in Mahopac (914-621-1105) and 7 W/. Market St. in Rhinebeck (845-876-8900). The Web site is .iconic-hairsalon.com.
