Business Profile: 105-Ten, Briarcliff Manor
A hip new restaurant has come to Briarcliff Manor that many residents will identify with.
Taking its name from Briarcliff’s zip code, 10510, and putting a new twist on what co-owner Anthony Fortunate was thinking of when he came up with the idea for his new eatery, 105-Ten is a place he believes will appeal to families and 20-somethings looking for a cool place to gather.
Fortunate, who operated the Rain Water Grill in Hastings before selling it last year, is excited about his latest venture.
“I’m hoping to turn this into a community hot spot,” he said, noting that the restaurant’s central location near Route 9A is easily accessible from around the area.
Fortunate, who has a degree in behavioral science, had no connection to the restaurant industry until he started waiting tables as a college student. From there he quickly moved into management, learning everything about the industry, including a restaurant’s back office operations and purchasing.
“Right now, I pretty much do everything but cook,” said Fortunate, a Briarcliff resident, who opened the restaurant on Jan. 10.
That job is the prime responsibility of Fortunate’s head chef and business partner Eddis Martinez, who also was his partner at Rain Water Grill.
At 105-Ten, Martinez has developed a diverse menu that Fortunate refers to as elevated American cuisine. While the menu will change each week, Martinez will frequently offer up some of his personal favorites, including fried avocado and Ahi tuna appetizers, chopped Cobb salad, lobster macaroni and cheese and South American sea bass and steak frits.
The restaurant also serves burgers and wraps and features daily blackboard specials. A variety of vegetarian and gluten-free dishes are also available. Much of the produce and meat comes from local farms and other organic suppliers, said Fortunate, the father of two children.
In addition to the great food that’s being served up at 105-Ten, Fortunate is mindful of creating a place that is comfortable for all. A 25-foot counter with ample seating and three large televisions is perfect for customers who want to eat close to the bar. There is also trendy exposed ductwork with an industrial touch, in addition to rich high brick walls in the airy restaurant.
Fortunate hopes to draw a mix of locals and clientele from other communities to 105-Ten’s cuisine and ambience. He also plans to schedule regular music sessions.
The bar currently stocks 12 craft beers. The list of specialty drinks include “Martini Flights,” a blend of popular martinis that amount to one full drink, giving guests the opportunity to try different cocktails or share among friends.
Current special offers at 105-Ten include a happy hour every Friday night and a “Wine Wednesdays” promotion featuring $5 glasses of wine until 8 p.m. The restaurant also offers take-out service for both lunch and dinner.
Mindful of giving back to the community, Fortunate intends to donate a dollar from every kid’s meal sold in the restaurant to the Muddy Puddles Project, an initiative of The Ty Louis Campbell Foundation, a local nonprofit that funds innovative research and clinical trials for the treatment of childhood cancer.
“That is the charity we want to adopt,” said Fortunate, who plans to offer discounts to Briarcliff’s volunteer firefighters, local police and EMT workers.
105-Ten is located at 127 Woodside Ave. in Briarcliff Manor. It’s open daily for lunch and dinner from 11:30 a.m. to 10 p.m. Sunday through Thursday; until 10:30 p.m. on Friday and Saturday.
For more information, call 914-236-3651. The restaurant’s website should soon be functional at www.105ten.com.
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